10 of the Top Digital Marketing Tactics Today
Digital sales have increased enormously in recent times, making it a challenge to identify the most effective set of digital marketing methods. An alarming statistic is that about 46% of brands do not currently have an established digital marketing plan. Furthermore, 16% of them develop such a plan but fail to incorporate it into their sales strategy. It’s no surprise that without a carefully-constructed digital marketing plan, companies struggle to stay competitive in today’s market.
It’s time to worry no more – here are the leading digital marketing techniques which you can implement immediately into your online strategy. We’ve conducted extensive research so that you don’t have to – read on and start crafting your own successful and reliable digital marketing journey!
1. KEEPING UP WITH UPCOMING TRENDS
As businesses have come to understand, “out of sight, out of mind” certainly can apply in the digital age. One technique that has proven to be hugely successful is trend hijacking – capitalizing on current trends within the digital landscape related to your product and services. Fortunately, there are several tools out there to assist with this process, such as Google Trends. Utilizing these tools with the proper data and a drive to stay ahead can help you surpass your competitors and get noticed online.
2. DATA BANK – AN ESSENTIAL TOOL FOR ACHIEVING SUCCESS
In today’s online marketing industry, the devil is in the details. Companies looking to gain an edge need to rely on data applications to access valuable insights and generate predictive analytics. Big data can help organizations increase their leads, conversions, and sales. Additionally, big data is intertwined with machine learning techniques that allow companies to better understand the behavior of web users; putting it simply, big data helps businesses convert more casual users into paying customers.
3. THE AUTOMATION APPS
Effective digital marketing can be difficult to execute on your own; this is where automation software comes in. Automation apps optimize everything from email marketing campaigns and social media posts, so you can get the most out of your efforts without having to personally manage each process. Additionally, it’s important to monitor the engagement and responses received from these automated marketing efforts.
4. A MOBILE-OPTIMIZED MARKETING STRATEGY
Mobile optimization is a powerful selling strategy and has produced numerous successful results for businesses. Recently, however, some criticism has arisen about its influence. The issue lies in the fact that mobile-responsive websites convert better when used on higher resolution screens rather than lower ones. Google encourages a ‘mobile-first’ approach but evidence suggests that laptops, desktops and tablets are still widely used for online transactions. In our Email Selling Benchmark report, we saw that while almost 25% of email opens were from mobile devices, they made up over 42% of all clicks. Taking this into consideration, it’s important to build mobile responsive websites with relevant content, CTAs and reduced load times to make sure you’re reaching the right people at the right times.
5. THE REVOLUTION OF SOCIAL MEDIA MARKETING – A NEW ERA OF MARKETING
Social media marketing is an ever-evolving field, presenting businesses with new opportunities to expand their customer reach and cultivate relationships. Here at XYZ Company, we understand the importance of staying current with the latest in social media marketing trends in order to maximize our clients’ potential for success. We are proud to provide comprehensive social media services that will take your business to the next level.
6. CONVERSION RATE OPTIMIZATION
Conversion rate optimization (CRO) provides businesses an opportunity to increase their customer base by optimizing and refining their products. This method appears at how customers interact with a website in order to encourage them to complete desired actions, such as filling out forms, subscribing, or clicking on call-to-action buttons. It helps companies understand customer behavior on their website and make targeted changes that will lead to higher rates of conversion.
7. SEARCH ENGINE OPTIMIZATION
Search engine optimization (SEO) is a highly effective way to ensure that your brand appears in the top search engine results, without needing to pay for advertisements. Effective SEO requires technical understanding and skill; there are many factors involved, from word count to the manner in which other websites link back to yours. If done correctly, SEO has the potential revamp your website and make it more visible on search engines.
8. PAID MARKETING & CAMPAIGNS – PAY PER CLICK
Pay-per-click marketing, commonly known as PPC, is a highly effective tool for promoting your business online. With this form of advertising, your ads are displayed at the top of search engine results pages – labeled with as “Ad”. Studies show that internet users tend to click on paid search results over other forms of online advertising. Additionally, when you search for specific products or services, the most relevant results and ads will appear quickly to the user.
9. INFLUENCER MARKETING – PROMOTION PIONEERS
Influencer Marketing is one of the most impactful digital marketing strategies offered today. It forms a crucial part of content strategy, SEO practices, and social media campaigns. The core concept of Influencer Marketing revolves around leveraging well-known figures, influencers, celebrities, or thought leaders to influence potential customers’ purchasing decisions. In addition, it’s commonly classified underword-of-mouth marketing.
10. AFFILIATE MARKETING – POWER OF PARTNERSHIPS
Affiliate Marketing offers another efficient approach for product/service promotion. At its essence, affiliate marketing follows a commission-based structure where an affiliate partner receives payment based on performance; that is to say, a merchant only pays the affiliate if they are successful in selling a specific item or service. Surprisingly enough, various banks, financers, and travel companies make use of Affiliate Marketing nowdays.
